Sberbank, major Russian bank, started to lend cats to their customers with the home loan. Russian people believe cat brings happiness.
There is a legend that if the cat enters the home first, the cat brings the fortune for house owner.
Sberbank arranges 10 cats and customers can select favorite one.
And cats were trained to enter the door. The lending time is for 2 hours. The customer who want to lend a cat has to make a contract that customer never abuse the cat and bank accepts no responsibility for any damage because cat.
Sberbank was government-managed bank of the Soviet Union. People have a bad image for the bank so Sberbank tries to sweep it away.
Additionally, the bank is faced with economic sanctions about invading Ukraine.
Such a loan business is important to get much customer’s first contact. This service is expand as a news so they succeed to get first contact I think.