LINE, a chat app with 370 million users, launched 3 awesome services on Feb. 26.
The first one is LINE Call. Users will be able to call to phone and mobile phone with reasonable price. Generally mobile company’s calling price is ¥42 JPY (42cent) / min. But LINE Call is ¥14JPY(14cent) / min. Furthermore, international call is very reasonable.Users can call for around ¥2 JPY (2cent) / min.
LINE will take over the phone market, users will not use mobile phone’s call feature.
2nd one, LINE Business Connect. Companies will be able to connect LINE API and send messages regarding customer’s situation. For example in video rental shop case, if a customer rents a video and before the due date is soon, the company sends the message ”Return the video” automatically. Another case, customer calls a taxi with sending the GPS.
And companies use this service as email magazine. Many people subscribe to many email magazines but people really read them because their email box is flooded. But now users spend more time on LINE, so companies can easily reach them. Many companies move to it.
3rd one, LINE will open the sticker market, LINE Store. Designers can sell their sticker in it.
Designers can sell their design all over the world. The revenue share is 50%. Many designers are absolutely ecstatic now.
LINE is creating the new market with group chat. Other chat services should follow their way.