If you want to get more downloads on AppStore, you have to increase your app’s search ranking. Here’s how:
1. Add key words on app name area
Actually AppStore search engine attaches weight on app name and less weight to key words and descriptions.
And 75% people search with keywords, not brand name.
That’s why you need to add key words on app name area.
For example, “Perfect365 - Face Makeup Editor, Beauty Enhancer & Fashion Artist”
However, you must not enter non-related key words because Apple may reject your app.
2. Write a good 4 line description
Basically users visit AppStore on iPhone.
And after 5 lines, description text is hidden with “more…”.
Many people do not tap more button, so you should keep your description to 4 lines maximum.
For example, Perfect 365 app description is below.
"The best photo cleanup and makeup app.
* One-tap makeover, photo editing, and enhancements * Best way to find your personal makeup style”
3. Use key words in full sentences in your descriptions
AppStore search engine won’t recognize listed keywords.
For example, “Facebook,Gmail,Twitter,Youtube,snapchat,….”
However if keywords are in a natural sentence, they are recognized.
For example, “You can log in with Facebook, Twitter and Gmail.”.
4. Appeal with first screen shot
First screen shot is shown on search result page on AppStore.
Users decide to get more information about your app based on your screen shot.
You should write your slogan on the screen shot and make sure its appealing.
5. Write keywords on items of In App Purchase
Actually AppStore search engine refers to the In App Purchase name.
It is better to add keywords on items name.
6. Show review alert when users are satisfied
Rating rate affects your search result.
If you want to increase your app’s rate, show review alert when users are satisfied on your app.
Users will give you a good rating.
7. Add single words on key word area
You can write up to 100 search words on iTunes Connect. You should write it single words. For example, you should not write “puzzle game” but “puzzle” “game”.
If you write “puzzle game”, search engine does not recognize “puzzle” or “game”.
Why don’t you try these tips and check your app ranking after.
Let’s check your app in iTunes Connect.